Understanding the Problem
What is Sales Call
Reluctance?
The emotional hesitation to prospect and self-promote—affecting 80% of salespeople worldwide.
I'm here to help you overcome Sales Call Reluctance.
Sales Call Reluctance is an emotional hesitation to prospect and promote, despite having the skills, knowledge, and incentives to do so. It’s not incompetence—it’s psychological self-protection masquerading as avoidance, hesitation, and procrastination.
Salespeople are daily public performers, which stirs up self-judgment, fear of evaluation, and perceived social risk. Sales asks people to do something profoundly human—initiate. And initiating triggers our evolutionary discomfort, particularly with people they don’t know.
“Sales isn’t about what we do, it’s about who we believe we are when we do it.”
— Connie Kadansky, MCC