Workshops & Training
Sales Call Reluctance
Workshop
Fear-Free Sales Prospecting and Self-Promotion Workshop®—Transform your team’s prospecting mindset and measurably increase sales activity.
A Proven Program Based on Science
This program combines an eight-hour seminar with a four-week follow-up program based on The Psychology of Sales Call Reluctance by George W. Dudley and Shannon L. Goodson.
The course addresses measurement across five critical levels to ensure lasting transformation and measurable ROI.
Featured Assessment
The SPQ® Gold Assessment—“the only test in the world specifically engineered to detect and measure all types of Sales Call Reluctance®.”
Measurement
Five Levels of Impact
Every workshop is measured across five levels for proven, lasting results.
Reaction
Participant feedback on program appeal, relevance, and engagement.
Learning
Knowledge, emotional skills, and attitude changes acquired during the workshop.
Behavior
Transfer of learning to daily prospecting activities in the field.
Results
Increased phone calls, appointments, and overall prospecting activity.
ROI
Bottom-line revenue impact from improved prospecting performance.
What's Included
Delivery & Follow-Through Tools
Individual Assessments
SPQ*Gold assessment for each participant with personalized results.
Evaluations & Goal Sheets
Structured evaluations and goal-setting tools for measurable progress.
1-on-1 Coaching
Personalized coaching sessions with coach call prep sheets.
Online Blended Coaching
Continued support through online blended coaching during the 4-week follow-up.
Download the Full Course
Outline and Benefits
The Sales Call Reluctance course includes our flagship assessment, the SPQ® Gold Assessment. The only test in the world specifically engineered to detect and measure all twelve types of Sales Call Reluctance®, call reluctance impostors, and more.
"Why You Need the Only Assessment in the World that Measures Sales Call Reluctance."
Ready to Transform Your Team's Prospecting?
Book the Fear-Free Sales Prospecting and Self-Promotion Workshop for your organization.