I get a kick out of sales trainers who promote “never cold call.” Yes, every week at least one person emails me with sales trainers tips about how salespeople should NEVER cold call.
I agree that in a perfect world. . . a salesperson who has set up their business ideally. . . could possibly never have to cold call. However, who lives in a “perfect, ideal world” that they are so extremely good at what they do and their clients love them so much that they have a full sales pipeline of prospects consistently? I know veterans who have been in the same industry for years, who are consistently prospecting — which yes, includes some cold calling.
This type of advice about “never cold call” gives some salespeople an excuse.